City Bonfires came to Orive in 2020 with a simple idea—and together, we transformed it into a viral, multimillion-dollar DTC brand known across the country. From product development and fulfillment to paid scaling and creative storytelling, we built the foundation for explosive growth that led to a large-scale production facility and a successful acquisition. This is what Orive does best: turning bold ideas into scalable, sellable brands with enterprise-grade marketing power.

100k

Followers on IG

$10M

Sales in one month

+5M

Units sold

"A billion ad impressions, millions in sales, and over 100K followers didn’t happen by accident. ORIVE helped us turn insight into momentum, and momentum into long-term growth."

Chris M, Co-Founder, CityBonfires

From Spark to Scale: The City Bonfires Growth Story with Orive

Data Package

Orive built the systems City Bonfires needed to track sales, inventory, fulfillment, and ad performance across channels in real time.

Paid Package

We scaled paid media from launch to viral demand—driving millions in revenue with ROAS-focused, seasonal campaigns across Meta, Google, and more.

Organic Package

Orive built organic momentum through influencer marketing, SEO, and community storytelling—turning fans into advocates and searchers into buyers.

Creative Package

Our creative brought the City Bonfires experience to life with UGC-driven campaigns, viral video ads, and brand visuals that lit up feeds and fueled conversions.

Orive’s creative and paid strategy sparked viral growth that took City Bonfires from garage startup to national sensation—with demand so high, it required a new facility.

We supported every stage of City Bonfires’ journey, from branding and fulfillment to full-funnel growth marketing—culminating in a successful acquisition and brand legacy.

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