City Bonfires came to Orive in 2020 with a simple idea—and together, we transformed it into a viral, multimillion-dollar DTC brand known across the country. From product development and fulfillment to paid scaling and creative storytelling, we built the foundation for explosive growth that led to a large-scale production facility and a successful acquisition. This is what Orive does best: turning bold ideas into scalable, sellable brands with enterprise-grade marketing power.
Followers on IG
Sales in one month
Units sold
"A billion ad impressions, millions in sales, and over 100K followers didn’t happen by accident. ORIVE helped us turn insight into momentum, and momentum into long-term growth."
Chris M, Co-Founder, CityBonfires
Orive built the systems City Bonfires needed to track sales, inventory, fulfillment, and ad performance across channels in real time.
We scaled paid media from launch to viral demand—driving millions in revenue with ROAS-focused, seasonal campaigns across Meta, Google, and more.
Orive built organic momentum through influencer marketing, SEO, and community storytelling—turning fans into advocates and searchers into buyers.
Our creative brought the City Bonfires experience to life with UGC-driven campaigns, viral video ads, and brand visuals that lit up feeds and fueled conversions.
Orive’s creative and paid strategy sparked viral growth that took City Bonfires from garage startup to national sensation—with demand so high, it required a new facility.
We supported every stage of City Bonfires’ journey, from branding and fulfillment to full-funnel growth marketing—culminating in a successful acquisition and brand legacy.